I’ve heard the other day someone telling someone ‘This thing of sustainability is bullshit, pure bullshit´. And they’re right, right?
I read articles like this ‘While the liar is aware of the truth, but seeks to avoid it, the bullshitter does not care much about the truth.’ (Andreas Rasche, 2018) and this ‘The word sustainability, were it up to me, would be extinct, wiped out, kaput’ (Andrew Nikiforuk, 2019) and all I read is the same. This omnipresent-multimeaning-hyperexagerated-overtransmited word in fact is nothing but a trend of empty terms.
So, if it is bullshitting these guys from the UN have the lead goaling at crap!
The nonentity nil word has 381.000.000 Google results in 0,65 seconds. And it’s not a word as harmed and mistreated as love, tolerance and good. Still lagging behind is on its way to be unusable.
The longest word in English is Supercalifragilisticexpialidocious, meaning: ‘Atoning for educability through delicate beauty’. The longest task in English, and any other language is to be sustainable to achieve sustainability or sustaincalifragilisticexpialidocious or the words and neologisms to be invented. That’s the mission, not to under or overshoot the crust of the Doughnut (Kate Raworth, 2017), because small is beautiful (E.F. Schumacher, 1973) and not always bigger is better.
Read, read, read. Do, do, da, da, da… Ed il tuo nome sarà il nome di ogni città (Minghi, 1990)
